Response
Under UNEP’s leadership and through proactive advocacy by the patrons and the partners, the Billion Tree Campaign catalysed tree planting action on all continents. The billionth tree, an African Olive, was planted in Ethiopia in November 2007. The two billionth tree took root as part of the United Nation’s World Food Programme agroforestry initiative. The campaign’s target was then raised to seven billion trees. In 2009, UNEP mobilized action across the globe through the Twitter for Trees campaign on www.twitter.com/UNEPandYou. The initiative was driven by a simple yet powerful idea: UNEP pledged to plant one tree to feed into the Billion Tree Campaign, for every follower who joined from 5 May 2009 to World Environment Day on 5 June 2009. The campaign was a success, with 10,300 people following the UNEPandYou page by World Environment Day weekend.
The World Organization of the Scouts Movement also planted trees under the campaign in line with its mandate to study and protect Nature across several countries.
The United Nations Peacekeeping missions also joined the campaign and planted trees with its field missions in East-Timor, Côte d'Ivoire, Darfur, Lebanon, Haiti, Congo, and Liberia amongst others missions.
Read more about this topic: United Nations Billion Tree Campaign
Famous quotes containing the word response:
“Women had to deal with the men’s response when the women wanted more time “out” of the home; men now must deal with the women’s response as men want more time “in.””
—Kyle D. Pruett (20th century)
“It’s given new meaning to me of the scientific term black hole.”
—Don Logan, U.S. businessman, president and chief executive of Time Inc. His response when asked how much his company had spent in the last year to develop Pathfinder, Time Inc.’S site on the World Wide Web. Quoted in New York Times, p. D7 (November 13, 1995)
“... the most extreme conditions require the most extreme response, and for some individuals, the call to that response is vitality itself.... The integrity and self-esteem gained from winning the battle against extremity are the richest treasures in my life.”
—Diana Nyad (b. 1949)