Industrial Art
Type design, along with architecture, is one of the arts in which the concept of postmodernism best figures. The "modern" period of type design was the mid-twentieth century, during which sans-serif typefaces were supposed to be superior to all others due to their stark rationality. But later, scientific study revealed that people could read serif typefaces faster and with greater accuracy. Suddenly, in the 1960s, professional typefaces started to appear that were not intended to be supremely readable, just in a style that was fashionable. One example is Aldo Novarese's 1971 typeface named Stop, which was used in various science fiction movies in the 1970s.
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Famous quotes containing the words industrial and/or art:
“Adulthood is the ever-shrinking period between childhood and old age. It is the apparent aim of modern industrial societies to reduce this period to a minimum.”
—Thomas Szasz (b. 1920)
“Art is not tame, and Nature is not wild, in the ordinary sense. A perfect work of man’s art would also be wild or natural in a good sense.”
—Henry David Thoreau (1817–1862)