Tower Records - History

History

Tower was founded in 1960 by Russell Solomon in Sacramento, California. The store was named after his father's drugstore, which shared a building and name with the Tower Theater, where Solomon first started selling records. The area is known for the landmark Tower Bridge. The first Tower Records store was opened in 1960 on Watt Avenue in Sacramento. By 1976, Solomon had opened Tower Books, Posters, and Plants at 1600 Broadway, next door to Tower Records. It was also one of the first retailers to move online in 1995 as Tower.com.

Seven years after its founding, Tower Records expanded to San Francisco, opening a store in what was originally a grocery store at Bay and Columbus streets. The chain eventually expanded internationally to include stores in the United Kingdom, Canada, Japan, Hong Kong, Taiwan, Singapore, South Korea, Thailand, Malaysia, the Philippines, Ireland, Israel, United Arab Emirates, Mexico, Colombia, Ecuador and Argentina. The Tower Records stores in Japan split off from the main chain and are now independent. Arguably the most famous Tower Records outlet was the one located on the north side of Sunset Boulevard in West Hollywood, California.

In addition to CDs and cassette tapes, stores also sold DVDs, video games, accessories, toys and electronic gadgets like mp3 players, while a few Tower Records locations sold books as well, such as the Sacramento, Brea and Mountain View stores in California, as well as stores in Nashville, Seattle and Portland, Oregon.

In New York City, Tower Records operated a suite of stores on and near lower Broadway. The main store was located at the southeast corner of East 4th St and Broadway, consisted of four levels, and sold mainstream items. The Tower Records Annex was in the same building, but located 'in the back' at the southwest corner of East 4th St and Lafayette, and stocked items that were older and a bit more obscure. (As the CD replaced the LP, vinyl moved from the main store to the annex.) The third store was called Tower Video, and was located on the southeast corner of East 4th St and Lafayette; it specialized in video. The main store in the East Village was famous in the 1980s for selling albums of European New Wave bands not yet popular in the U.S. and was a noted hangout for teenagers from the wider metropolitan area. Their location near Lincoln Center was a magnet for those working in the field of Musical Theater

The company published a music magazine, Pulse!, which was distributed free in its stores.

In 2005, the company began using "scan and listen" stations in its stores. These stations allowed customers to audition a CD, to listen to audio samples from the disc, and it allowed them to search for particular songs, albums and artists. This model of listening station is still used at the Arizona-based chain Zia Records.

In 2006, the company introduced the Tower Insider program. The program was free of charge and allowed the customer to receive a membership card which could be scanned with each purchase, allowing the customer to receive coupons and notification of special deals via e-mail.