Birth
L'Auto was not the success its backers wanted. Stagnating sales lower than the rival it was intended to surpass led to a crisis meeting on 20 November 1902 on the middle floor of L'Auto's office at 10 Rue du Faubourg Montmartre, Paris. The last to speak was the most junior there, the chief cycling journalist, a 26-year-old named Géo Lefèvre. Desgrange had poached him from Giffard's paper. Lefèvre suggested a six-day race of the sort popular on the track but all around France. Long-distance cycle races were a popular means to sell more newspapers, but nothing of the length that Lefèvre suggested had been attempted. If it succeeded, it would help L'Auto match its rival and perhaps put it out of business. It could, as Desgrange said, "nail Giffard's beak shut." Desgrange and Lefèvre discussed it after lunch. Desgrange was doubtful but the paper's financial director, Victor Goddet, was enthusiastic. He handed Desgrange the keys to the company safe and said: "Take whatever you need." L'Auto announced the race on 19 January 1903.
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Famous quotes containing the word birth:
“Wealth, howsoever got, in England makes
Lords of mechanics, gentlemen of rakes;
Antiquity and birth are needless here;
‘Tis impudence and money makes a peer.”
—Daniel Defoe (1660–1731)
“Spirit enters flesh
And for all it’s worth
Charges into earth
In birth after birth
Ever fresh and fresh.”
—Robert Frost (1874–1963)
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