Tobacco Industry in Popular Culture
The tobacco industry has had a long relationship with the entertainment industry. In silent era movies, back-lit smoke was often used by filmmakers to create sense of mystery and sensuality in a scene. Later, cigarettes were deliberately placed in the hands of Hollywood stars as an early phase of product placement, until health regulating bodies tightened rules on tobacco advertisement and anti-smoking groups pressured actors and studio executives against such tactics. Big tobacco has since been the subject focus of films such as the docudrama The Insider (1999) and Thank You For Smoking (2005).
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“Popular culture entered my life as Shirley Temple, who was exactly my age and wrote a letter in the newspapers telling how her mother fixed spinach for her, with lots of butter.... I was impressed by Shirley Temple as a little girl my age who had power: she could write a piece for the newspapers and have it printed in her own handwriting.”
—Adrienne Rich (b. 1929)
“You and I both know that Twinkies don’t kill people.... The difference between cigarettes and Twinkies ... is death. The tobacco industry should know: When it comes to Twinkies, I’d rather fight than quit.”
—Henry Waxman (b. 1939)
“There is held to be no surer test of civilisation than the increase per head of the consumption of alcohol and tobacco. Yet alcohol and tobacco are recognisable poisons, so that their consumption has only to be carried far enough to destroy civilisation altogether.”
—Havelock Ellis (1859–1939)
“Whatever I may be, I want to be elsewhere than on paper. My art and my industry have been employed in making myself good for something; my studies, in teaching me to do, not to write. I have put all my efforts into forming my life. That is my trade and my work.”
—Michel de Montaigne (1533–1592)
“Like other secret lovers, many speak mockingly about popular culture to conceal their passion for it.”
—Mason Cooley (b. 1927)
“Both cultures encourage innovation and experimentation, but are likely to reject the innovator if his innovation is not accepted by audiences. High culture experiments that are rejected by audiences in the creator’s lifetime may, however, become classics in another era, whereas popular culture experiments are forgotten if not immediately successful. Even so, in both cultures innovation is rare, although in high culture it is celebrated and in popular culture it is taken for granted.”
—Herbert J. Gans (b. 1927)