Terrible Towel - Widespread Recognition

Widespread Recognition

Upon its invention, Cope commented on the multi-functional ability of The Terrible Towel, "I'll tell 'em they can use the towel to wipe their seats clean. They can use it as a muffler against the cold. They can drape it over their heads if it rains." However, the towel is often used by fans who do not attend games. Fans often drape the towel over their radios or television sets; some even dress their pets or babies with it.

It has become a tradition for Steelers fans to take Terrible Towels on vacation, taking pictures next to well-known tourist destinations. Fans have taken the Towel to locations such as the Great Wall of China, the South Pole, Vatican City, and to the top of Mount Kilimanjaro. Hampton native Kevin Cherilla took his Terrible Towel during his climb to the peak of Mount Everest.

Military personnel have taken pictures with the Towel while stationed in Iraq and Afghanistan as part of the War on Terrorism. Fans waved Terrible Towels at the gold medal match for Women's beach volleyball at the 2008 Olympic Games. Prior to the 2008 AFC Championship Game, the Terrible Towel was displayed on the International Space Station. The Terrible Towel is seen in the Scrubs season five episode "My Bright Idea," hanging on the cork board of Carla and Turk's apartment as she comes out of the bathroom after performing what she believes to be another unsuccessful pregnancy test. During her campaign for the 2008 Presidential Election, Hillary Clinton received a Terrible Towel during a visit to Pittsburgh. During the 2009 G-20 Pittsburgh summit, visiting dignitaries received Terrible Towels in gift bags from the city. The Terrible Towel is displayed prominently and waved by Rapper Wiz Khalifa in the music video for his song Black and Yellow, which debuted during the 2010 NFL season. The Terrible Towel made an episode in season 12 of Dancing with the Stars on March 21, 2011. After Hines Ward danced, Hall of Fame Pittsburgh Steelers running back Franco Harris is seen twirling the towel.

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