Terrible Towel
The Terrible Towel is a rally towel associated with the Pittsburgh Steelers, an American football team in the National Football League (NFL). Created in 1975 by then Steelers radio broadcaster Myron Cope, The Terrible Towel has spread in popularity; fans take their Towel to famous sites while on vacation. The Towel has been taken to the peak of Mount Everest, and even into space on the International Space Station. It is widely recognized as a symbol of the Steelers and the city of Pittsburgh.
Proceeds from sales of the Towel have raised over US$3 million for Allegheny Valley School Pennsylvania which cares for people with mental disabilities and physical disabilities. The Terrible Towel is credited with being the first "rally towel" and its success has given rise to similar products promoting other teams.
Because of the success of the Steelers and their national reputation, the black and gold "The Terrible Towel" is the most famous sports rally towel in use. Numerous versions have been produced; almost all are black and gold in color with the words "Myron Cope's Official The Terrible Towel" printed on the front. In October 2009 a pink Terrible Towel was introduced to promote Breast Cancer Awareness.
Read more about Terrible Towel: Origin, Appearance, Rights, Marketing and Proceeds, Widespread Recognition, Similar Gimmicks
Famous quotes containing the word terrible:
“Fearlessness is a more than ordinary strength of mind, which raises the soul above the troubles, disorders, and emotions which the prospect of great dangers are used to produce. And by this inward strength it is that heroes preserve themselves in a calm and quiet state, and enjoy a presence of mind and the free use of their reason in the midst of those terrible accidents that amaze and confound other people.”
—François, Duc De La Rochefoucauld (1613–1680)