Target (magazine) - History

History

In 1980, Rosalind Wilson (1942–1992), a British expatriate educationist settled in Bombay started Target and became its founder-editor. Target was owned by Living Media, who also own the India Today Group. After Rosalind Wilson's death in 1992, the magazine's publication continued under Amena Jayal with its successful formula of stories and illustrations.

In 1995, in a move to target a larger age group, India Today Group wound up Target to start Teens Today magazine. This move was a failure, because, with its emphasis on fashion and urban life, Teens Today did not have the wide appeal of the unpretentious Target. Teens Today was edited by Target old-timer Vatsala Kaul.

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