Tactical Media Versus Strategic Media
Tactical media is described as the rebellious user—examples of media tacticians include hackers, street rappers, or an innocent bystander filming an incident. An important factor in tactical media is the idea of "ground level" work, meaning that a power struggle exists: ordinary people who do not possess status or capital utilize technology to create a temporary reversal of power. Certain aspects that strengthen the magnitude of tactical media can include crisis, criticism, critique, or absurdity—in order to convey a social message.
Tactical media's counterpart is strategic media: a common analogy used to describe this phenomenon is an overseer controlling the masses. They are people who are the supplier of information: examples include producers, authors, and educators. They promote ideas that typically only benefit them, whereas tactical media tends to broadcast a message that criticizes a powerful entity, such as a corporation or strong organization.
There is some debate that tactical media resembles a strategy more than a tactic.
Read more about this topic: Tactical Media
Famous quotes containing the words media and/or strategic:
“The media no longer ask those who know something ... to share that knowledge with the public. Instead they ask those who know nothing to represent the ignorance of the public and, in so doing, to legitimate it.”
—Serge Daney (1944–1992)
“Marriage is like a war. There are moments of chivalry and gallantry that attend the victorious advances and strategic retreats, the birth or death of children, the momentary conquest of loneliness, the sacrifice that ennobles him who makes it. But mostly there are the long dull sieges, the waiting, the terror and boredom. Women understand this better than men; they are better able to survive attrition.”
—Helen Hayes (1900–1993)