Tactical media is a term coined in 1996, to denote a form of media activism that privileges temporary, hit-and-run interventions in the media sphere over the creation of permanent and alternative media outlets. Tactical media describes interventionist media art practices that engage and critique the dominant political and economic order. They were first popularized in Europe and the United States by media theorists and practitioners such as David Garcia, Geert Lovink, Joanne Richardson, and the Critical Art Ensemble. Since then, it has been used to describe the practices of a vast array of art and activist groups such as RTMark, The Yes Men, Electronic Disturbance Theater, Carbon Defense League, Institute for Applied Autonomy, 0100101110101101.ORG, Bureau of Inverse Technology, Ubermorgen, Irrational, subRosa, and I/O/D, among others.
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Famous quotes containing the word media:
“One can describe a landscape in many different words and sentences, but one would not normally cut up a picture of a landscape and rearrange it in different patterns in order to describe it in different ways. Because a photograph is not composed of discrete units strung out in a linear row of meaningful pieces, we do not understand it by looking at one element after another in a set sequence. The photograph is understood in one act of seeing; it is perceived in a gestalt.”
—Joshua Meyrowitz, U.S. educator, media critic. “The Blurring of Public and Private Behaviors,” No Sense of Place: The Impact of Electronic Media on Social Behavior, Oxford University Press (1985)