Tactical Media - Roots

Roots

Although tactical media borrows from a number of artistic and political movements, it has been suggested that much of its techniques are rooted in the Situationist idea of detournement, that is, in the critical appropriation and transformation of a preexisting work—be it an artwork, a commercial billboard, or a political campaign. In the case of tactical media, it is the media themselves to be the subject of a detournement.

The dada movement has also been credited as an influence on tactical media, the two often used within activist campaigns. Much like it, tactical media often aims to do the opposite of the media it penetrates: it shocks and reveals an antithesis.

Tactical media also draws from surrealism, borrowing the idea that a "truer" experience than the present one is present. Much like surrealism, tactical media also criticizes social, political and cultural elements of a given society through its domain's techniques.

As for media-related roots, tactical media partly stem from the alternative media created by the counterculture of the 1960s. However, due do their temporary nature, tactical media do not tend to construct alternative media outlets, but rather appropriate existing media channels and technology to transform their usage and/or the popular understanding of their messages. In this respect, tactical media are more akin to other temporary forms of cultural and political intervention, such as guerrilla communication and culture jamming.

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