Endorsements and Popular Culture
Kuznetsova extended her long standing endorsement agreements with the sport brand Fila on 13 January 2012. She debuted with the new apparel at the 2012 Australian Open alongside fellow Fila player Kim Clijsters. According to chairman Gene Yoon, "Both players are longtime members of the Fila family and have played an important role in Fila's rich history in tennis."
However that contract was not extended beyond 2012 and subsequently, shortly before the start of the 2013 Australian Open, Kuznetsova signed a new apparel endorsement deal with Chinese sports apparel brand Qiaodan.
Svetlana Kuznetsova appeared in video games Top Spin 3, Virtua Tennis 2009 and Virtua Tennis 4 as a playable character.
Read more about this topic: Svetlana Kuznetsova
Famous quotes containing the words popular culture, popular and/or culture:
“Popular culture entered my life as Shirley Temple, who was exactly my age and wrote a letter in the newspapers telling how her mother fixed spinach for her, with lots of butter.... I was impressed by Shirley Temple as a little girl my age who had power: she could write a piece for the newspapers and have it printed in her own handwriting.”
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