Endorsements and Popular Culture
Kuznetsova extended her long standing endorsement agreements with the sport brand Fila on 13 January 2012. She debuted with the new apparel at the 2012 Australian Open alongside fellow Fila player Kim Clijsters. According to chairman Gene Yoon, "Both players are longtime members of the Fila family and have played an important role in Fila's rich history in tennis."
However that contract was not extended beyond 2012 and subsequently, shortly before the start of the 2013 Australian Open, Kuznetsova signed a new apparel endorsement deal with Chinese sports apparel brand Qiaodan.
Svetlana Kuznetsova appeared in video games Top Spin 3, Virtua Tennis 2009 and Virtua Tennis 4 as a playable character.
Read more about this topic: Svetlana Kuznetsova
Famous quotes containing the words popular culture, popular and/or culture:
“Like other secret lovers, many speak mockingly about popular culture to conceal their passion for it.”
—Mason Cooley (b. 1927)
“For the people in government, rather than the people who pester it, Washington is an early-rising, hard-working city. It is a popular delusion that the government wastes vast amounts of money through inefficiency and sloth. Enormous effort and elaborate planning are required to waste this much money.”
—P.J. (Patrick Jake)
“In society, in the best institutions of men, it is easy to detect a certain precocity. When we should still be growing children, we are already little men. Give me a culture which imports much muck from the meadows, and deepens the soil,—not that which trusts to heating manures, and improved implements, and modes of culture only!”
—Henry David Thoreau (1817–1862)