Sustainability advertising is communications geared towards promoting social, economic and environmental benefits of products, services or actions through paid advertising in media in order to encourage responsible behavior of consumers.
Read more about Sustainability Advertising: Definition, Objectives, Background, Information Carriers, Target Group, Advantages, Disadvantages, Limitations, and Challenges, See Also
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“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)