Sustainability advertising is communications geared towards promoting social, economic and environmental benefits of products, services or actions through paid advertising in media in order to encourage responsible behavior of consumers.
Read more about Sustainability Advertising: Definition, Objectives, Background, Information Carriers, Target Group, Advantages, Disadvantages, Limitations, and Challenges, See Also
Famous quotes containing the word advertising:
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)
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