Information Carriers
Information carriers of marketing messages are mainly mainstream media like national television, national radio and print. Those media are also engaged in sustainability promotion, because they are central players in building consumers culture. Within radio, print or television campaigns sustainability advertisements are pointing out the social, environmental and economical benefits of sustainable products and services. Strategic advertising messages are then connected with corporate communication leading towards the development of a responsible and civic image of the company. However, mainstream media have constrains in promoting sustainability issues due to limitations to the application of persuasive, motivational or educative communication. Most sustainability advertising campaigns therefore combine different types of mainstream media to approach the consumer on different levels of information reception.
Read more about this topic: Sustainability Advertising
Famous quotes containing the words information and/or carriers:
“So while it is true that children are exposed to more information and a greater variety of experiences than were children of the past, it does not follow that they automatically become more sophisticated. We always know much more than we understand, and with the torrent of information to which young people are exposed, the gap between knowing and understanding, between experience and learning, has become even greater than it was in the past.”
—David Elkind (20th century)
“Now, the wry Rosenbloom is dead
And his finical carriers tread,
On a hundred legs, the tread
Of the dead.
Rosenbloom is dead.”
—Wallace Stevens (1879–1955)