Information Carriers
Information carriers of marketing messages are mainly mainstream media like national television, national radio and print. Those media are also engaged in sustainability promotion, because they are central players in building consumers culture. Within radio, print or television campaigns sustainability advertisements are pointing out the social, environmental and economical benefits of sustainable products and services. Strategic advertising messages are then connected with corporate communication leading towards the development of a responsible and civic image of the company. However, mainstream media have constrains in promoting sustainability issues due to limitations to the application of persuasive, motivational or educative communication. Most sustainability advertising campaigns therefore combine different types of mainstream media to approach the consumer on different levels of information reception.
Read more about this topic: Sustainability Advertising
Famous quotes containing the words information and/or carriers:
“I have all my life been on my guard against the information conveyed by the sense of hearing—it being one of my earliest observations, the universal inclination of humankind is to be led by the ears, and I am sometimes apt to imagine that they are given to men as they are to pitchers, purposely that they may be carried about by them.”
—Mary Wortley, Lady Montagu (1689–1762)
“Nature, doubtless, has some compelling cause
To glut the carriers of her epidemics—
Nor did the peach complain.”
—Robert Graves (1895–1985)