Surge (soft Drink)

Surge (soft Drink)

Surge was a variation of a Norwegian citrus soft drink called Urge. Surge, like Urge, was produced by the Coca-Cola Company to compete with Pepsi's Mountain Dew. Surge had a more "hardcore" edge much like Mountain Dew's advertising at this time, in an attempt to further take customers away from Pepsi.

Read more about Surge (soft Drink):  History, Marketing, Formulation, Trademark

Famous quotes containing the word surge:

    Upon entering my vein, the drug would start a warm edge that would surge along until the brain consumed it in a gentle explosion. It began in the back of the neck and rose rapidly until I felt such pleasure that the world sympathizing took on a soft, lofty appeal.
    Gus Van Sant, U.S. screenwriter and director, and Dan Yost. Bob Hughes (Matt Dillon)