Surge (soft Drink) - Trademark

Trademark

The Coca-Cola Company has not been without battles concerning the Surge name. In one case reported by The Associated Press, there was a trademark dispute settlement due to pre-existing usage of a company's green-colored industrial cleaning products and milking machine, known as Surge since 1925.

Interestingly, The Coca-Cola Company makes reference to SURGE on the Products List page of its website written using all capital letters, a distinction from most of the other listed brands. Underneath this list of brands is the assertion that "he trademarks listed above are owned or used under license(*) by The Coca-Cola Company and its related affiliates..." This seems to indicate that The Coca-Cola Company officially recognizes this discontinued brand of beverage as SURGE.

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