Marketing
Surge was widely associated with the extreme sports lifestyle, with television commercials similar to those used by Mountain Dew at the time. Coca-Cola also used provocative catchphrases to market Surge to extreme sports enthusiasts and teenagers alike. Some of these catchphrases included "Feed the Rush," and the references to Surge as "A Fully Loaded Citrus Soda." Further touted was the fact that Surge had a considerable number of carbohydrates, hence the "with carbos" tagline that was occasionally used in the marketing campaigns to emphasize the fact that Surge was supposed to be more than a soda, but an energy drink as well.
Some time after its inception, Surge's logo was updated and redesigned to a sharper and more modern look by a graphic designer/marketer named Collin Nekritz.
Read more about this topic: Surge (soft Drink)