Super Bowl X - Television, Radio and Entertainment

Television, Radio and Entertainment

CBS televised the game in the United States with play-by-play announcer Pat Summerall (calling his first Super Bowl in that role) and color commentator Tom Brookshier. Towards the end of the game, Hank Stram took over for Brookshier, who had left the booth to head down to the locker room area to conduct the postgame interviews with the winning team. On radio, Verne Lundquist and Al Wisk announced the game for the Dallas Cowboys Radio Network, and Jack Fleming and Myron Cope called the game for the Steelers Radio Network. Ed Ingles and Jim Kelly called the game nationally for CBS Radio. During this game, CBS would introduce a new theme that would be used the following season for the NFL Today pregame show between 1976 and 1981 in its original form, with a remake for 1982 followed by updates for 1983 and 1989 before its retirement.

The overall theme of the Super Bowl entertainment was to celebrate the United States Bicentennial. Each Dallas and Pittsburgh player wore a special patch with the Bicentennial Logo on their jerseys.

The performance event group Up with People performed during both the pregame festivities and the halftime show titled "200 Years and Just a Baby: A Tribute to America's Bicentennial". Up with People dancers portrayed various American historical figures along with a rendition of Steve Goodman's "City of New Orleans". Singer Tom Sullivan sang the national anthem.

Scenes for the 1977 suspense film Black Sunday, about a fictional terrorist attack on the Super Bowl via the Goodyear Blimp, were filmed during the game.

This was the last Super Bowl to kickoff as early as 2:00 p.m. (EST), thereby allowing a finish time before commencement of many of the nation's evening church services.