Contemporary Discourse About Sociocultural Evolution
The Cold War period was marked by rivalry between two superpowers, both of which considered themselves to be the most highly evolved cultures on the planet. The USSR painted itself as a socialist society which emerged out of class struggle, destined to reach the state of communism, while sociologists in the United States (such as Talcott Parsons) argued that the freedom and prosperity of the United States were a proof of a higher level of sociocultural evolution of its culture and society. At the same time, decolonization created newly independent countries who sought to become more developed—-a model of progress and industrialization which was itself a form of sociocultural evolution.
There is, however, a tradition in European social theory from Rousseau to Max Weber arguing that this progression coincides with a loss of human freedom and dignity. At the height of the Cold War, this tradition merged with an interest in ecology to influence an activist culture in the 1960s. This movement produced a variety of political and philosophical programs which emphasized the importance of bringing society and the environment into harmony.
Current political theories of the new tribalists consciously mimic ecology and the life-ways of indigenous peoples, augmenting them with modern sciences. Ecoregional Democracy attempts to confine the "shifting groups", or tribes, within "more or less clear boundaries" that a society inherits from the surrounding ecology, to the borders of a naturally occurring ecoregion.
Progress can proceed by competition between but not within tribes, and it is limited by ecological borders or by Natural Capitalism incentives which attempt to mimic the pressure of natural selection on a human society by forcing it to adapt consciously to scarce energy or materials. Gaians argue that societies evolve deterministically to play a role in the ecology of their biosphere, or else die off as failures due to competition from more efficient societies exploiting nature's leverage.
Thus, some have appealed to theories of sociocultural evolution to assert that optimizing the ecology and the social harmony of closely knit groups is more desirable or necessary than the progression to "civilization." A 2002 poll of experts on Neoarctic and Neotropic indigenous peoples (reported in Harper's magazine) revealed that all of them would have preferred to be a typical New World person in the year 1491, prior to any European contact, rather than a typical European of that time.
This approach has been criticised by pointing out that there are a number of historical examples of indigenous peoples doing severe environmental damage (such as the deforestation of Easter Island and the extinction of mammoths in North America) and that proponents of the goal have been trapped by the European stereotype of the noble savage.
Today, postmodernists question whether the notions of evolution or society have inherent meaning and whether they reveal more about the person doing the description than the thing being described. Observing and observed cultures may lack sufficient cultural similarities (such as a common foundation ontology) to be able to communicate their respective priorities easily. Or, one may impose such a system of belief and judgment upon another, via conquest or colonization. For instance, observation of very different ideas of mathematics and physics in indigenous peoples led indirectly to ideas such as George Lakoff's "cognitive science of mathematics", which asks if measurement systems themselves can be objective.
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