Social Value Orientations - Stylized SVO Facts

Stylized SVO Facts

SVO has been shown to be predictive of important behavioral variables, such as:

  • cooperative behavior in social dilemmas
  • helping behavior
  • donation behavior
  • proenvironmental behavior
  • negotiation behavior

Furthermore, it has been shown that individualism is prevalent among very young children, and that the frequency of expressions of prosocial and competitive SVOs increases with age. Among adults, it has been shown repeatedly that prosocial SVOs are most frequently observed (up to 60 percent), followed by individualistic SVOs (about 30-40 percent), and competitive SVOs (about 5-10 percent). Evidence also suggests that SVO is first and foremost determined by socialization, and that genetic predisposition plays a minor role in SVO development.

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