Social Value Orientations
Social value orientation (SVO) is a psychological construct rooted in social psychology defined as a person's preference about how to allocate resources (e.g. money) between the self and another person. That is, SVO corresponds to how much weight a person attaches to the welfare of others in relation to the own. Since people are assumed to vary in the weight they attach to other peoples' outcomes in relation to the own, SVO is an individual difference variable. The general concept underlying SVO has become widely studied in a variety of different scientific disciplines, such as economics, sociology, and biology under a multitude of different names (e.g. social preferences, other-regarding preferences, welfare tradeoff ratios, social motives, etc.).
Read more about Social Value Orientations: Historical Background, SVO Conceptualization, SVO Measurement, Stylized SVO Facts, SVO From A Broader Perspective
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“After school days are over, the girls ... find no natural connection between their school life and the new one on which they enter, and are apt to be aimless, if not listless, needing external stimulus, and finding it only prepared for them, it may be, in some form of social excitement. ...girls after leaving school need intellectual interests, well regulated and not encroaching on home duties.”
—Ellen Henrietta Swallow Richards (18421911)