Social Value Orientations
Social value orientation (SVO) is a psychological construct rooted in social psychology defined as a person's preference about how to allocate resources (e.g. money) between the self and another person. That is, SVO corresponds to how much weight a person attaches to the welfare of others in relation to the own. Since people are assumed to vary in the weight they attach to other peoples' outcomes in relation to the own, SVO is an individual difference variable. The general concept underlying SVO has become widely studied in a variety of different scientific disciplines, such as economics, sociology, and biology under a multitude of different names (e.g. social preferences, other-regarding preferences, welfare tradeoff ratios, social motives, etc.).
Read more about Social Value Orientations: Historical Background, SVO Conceptualization, SVO Measurement, Stylized SVO Facts, SVO From A Broader Perspective
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“Imagination is always the fabric of social life and the dynamic of history. The influence of real needs and compulsions, of real interests and materials, is indirect because the crowd is never conscious of it.”
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