The sleeper effect is a psychological phenomenon whereby a highly persuasive message, paired with a discounting cue, causes an individual to be more persuaded by the message (rather than less persuaded) over time.
Read more about Sleeper Effect: The Sleeper Effect, Controversy Surrounding The Existence of A "sleeper Effect", Past Hypotheses On How The Sleeper Effect Occurs, In Popular Culture
Famous quotes containing the word effect:
“I care not by what measure you end the war. If you allow one single germ, one single seed of slavery to remain in the soil of America, whatever may be your object, depend upon it, as true as effect follows cause, that germ will spring up, that noxious weed will thrive, and again stifle the growth, wither the leaves, blast the flowers, and poison the fair fruits of freedom. Slavery and freedom cannot exist together.”
—Ernestine L. Rose (1810–1892)