Sleeper Effect

The sleeper effect is a psychological phenomenon whereby a highly persuasive message, paired with a discounting cue, causes an individual to be more persuaded by the message (rather than less persuaded) over time.

Read more about Sleeper Effect:  The Sleeper Effect, Controversy Surrounding The Existence of A "sleeper Effect", Past Hypotheses On How The Sleeper Effect Occurs, In Popular Culture

Famous quotes containing the word effect:

    “The effect of having other interests beyond those domestic works well. The more one does and sees and feels, the more one is able to do, and the more genuine may be one’s appreciation of fundamental things like home, and love, and understanding companionship.”
    —Amelia Earhart (1897–1937)