The sleeper effect is a psychological phenomenon whereby a highly persuasive message, paired with a discounting cue, causes an individual to be more persuaded by the message (rather than less persuaded) over time.
Read more about Sleeper Effect: The Sleeper Effect, Controversy Surrounding The Existence of A "sleeper Effect", Past Hypotheses On How The Sleeper Effect Occurs, In Popular Culture
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“Cause and effect are two sides of one fact.”
—Ralph Waldo Emerson (1803–1882)
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