The sleeper effect is a psychological phenomenon whereby a highly persuasive message, paired with a discounting cue, causes an individual to be more persuaded by the message (rather than less persuaded) over time.
Read more about Sleeper Effect: The Sleeper Effect, Controversy Surrounding The Existence of A "sleeper Effect", Past Hypotheses On How The Sleeper Effect Occurs, In Popular Culture
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“The pleasure of one’s effect on other people still exists in age—what’s called making a hit. But the hit is much rarer and made of different stuff.”
—Enid Bagnold (1889–1981)
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