Sleeper Effect

The sleeper effect is a psychological phenomenon whereby a highly persuasive message, paired with a discounting cue, causes an individual to be more persuaded by the message (rather than less persuaded) over time.

Read more about Sleeper Effect:  The Sleeper Effect, Controversy Surrounding The Existence of A "sleeper Effect", Past Hypotheses On How The Sleeper Effect Occurs, In Popular Culture

Famous quotes containing the word effect:

    “The whole theory of modern education is radically unsound. Fortunately in England, at any rate, education produces no effect whatsoever. If it did, it would prove a serious danger to the upper classes, and probably lead to acts of violence in Grosvenor Square.”
    —Oscar Wilde (1854–1900)