McLuhan's Global Village
In The Gutenberg Galaxy, Marshall McLuhan discussed his notion of the "global village", a concept that can be related to Ong's account of secondary orality. Liliana Bounegru notes the emergence of social media (e.g. Facebook) and microblogging (i.e.Twitter) are re-tribalizing our cultures. Conversations in these social spaces are written, but are more conversational in tone than written communications; they are "rapid communication with large groups of people in a speed that would resemble oral storytelling, without having to share the same physical space with your audience."
Read more about this topic: Secondary Orality
Famous quotes containing the words global village, mcluhan, global and/or village:
“The Sage of Toronto ... spent several decades marveling at the numerous freedoms created by a “global village” instantly and effortlessly accessible to all. Villages, unlike towns, have always been ruled by conformism, isolation, petty surveillance, boredom and repetitive malicious gossip about the same families. Which is a precise enough description of the global spectacle’s present vulgarity.”
—Guy Debord (b. 1931)
“The modern nose, like the modern eye, has developed a sort of microscopic, intercellular intensity which makes our human contacts painful and revolting.”
—Marshall McLuhan (1911–1980)
“Ours is a brand—new world of allatonceness. “Time” has ceased, “space” has vanished. We now live in a global village ... a simultaneous happening.”
—Marshall McLuhan (1911–1980)
“To fair Fidele’s grassy tomb
Soft maids and village hinds shall bring
Each opening sweet of earliest bloom,
And rifle all the breathing spring.”
—William Collins (1721–1759)