Secondary Orality - McLuhan's Global Village

McLuhan's Global Village

In The Gutenberg Galaxy, Marshall McLuhan discussed his notion of the "global village", a concept that can be related to Ong's account of secondary orality. Liliana Bounegru notes the emergence of social media (e.g. Facebook) and microblogging (i.e.Twitter) are re-tribalizing our cultures. Conversations in these social spaces are written, but are more conversational in tone than written communications; they are "rapid communication with large groups of people in a speed that would resemble oral storytelling, without having to share the same physical space with your audience."

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Famous quotes containing the words global village, mcluhan, global and/or village:

    “Ours is a brand—new world of allatonceness. “Time” has ceased, “space” has vanished. We now live in a global village ... a simultaneous happening.”
    —Marshall McLuhan (1911–1980)

    “The new electronic interdependence recreates the world in the image of a global village.”
    —Marshall McLuhan (1911–1980)

    “As the global expansion of Indian and Chinese restaurants suggests, xenophobia is directed against foreign people, not foreign cultural imports.”
    —Eric J. Hobsbawm (b. 1917)

    “When the enterprising burglar isn’t burgling,
    When the cut-throat isn’t occupied in crime,
    He loves to hear the little brook a-gurgling,
    And listen to the merry village chime.”
    —Sir William Schwenck Gilbert (1836–1911)