Secondary Orality - McLuhan's Global Village

McLuhan's Global Village

In The Gutenberg Galaxy, Marshall McLuhan discussed his notion of the "global village", a concept that can be related to Ong's account of secondary orality. Liliana Bounegru notes the emergence of social media (e.g. Facebook) and microblogging (i.e.Twitter) are re-tribalizing our cultures. Conversations in these social spaces are written, but are more conversational in tone than written communications; they are "rapid communication with large groups of people in a speed that would resemble oral storytelling, without having to share the same physical space with your audience."

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Famous quotes containing the words global village, mcluhan, global and/or village:

    Ours is a brand—new world of allatonceness. “Time” has ceased, “space” has vanished. We now live in a global village ... a simultaneous happening.
    Marshall McLuhan (1911–1980)

    The new electronic interdependence recreates the world in the image of a global village.
    —Marshall McLuhan (1911–1980)

    Ours is a brand—new world of allatonceness. “Time” has ceased, “space” has vanished. We now live in a global village ... a simultaneous happening.
    Marshall McLuhan (1911–1980)

    The startings and arrivals of the cars are now the epochs in the village day.
    Henry David Thoreau (1817–1862)