McLuhan's Global Village
In The Gutenberg Galaxy, Marshall McLuhan discussed his notion of the "global village", a concept that can be related to Ong's account of secondary orality. Liliana Bounegru notes the emergence of social media (e.g. Facebook) and microblogging (i.e.Twitter) are re-tribalizing our cultures. Conversations in these social spaces are written, but are more conversational in tone than written communications; they are "rapid communication with large groups of people in a speed that would resemble oral storytelling, without having to share the same physical space with your audience."
Read more about this topic: Secondary Orality
Famous quotes containing the words global village, mcluhan, global and/or village:
“The Sage of Toronto ... spent several decades marveling at the numerous freedoms created by a “global village” instantly and effortlessly accessible to all. Villages, unlike towns, have always been ruled by conformism, isolation, petty surveillance, boredom and repetitive malicious gossip about the same families. Which is a precise enough description of the global spectacle’s present vulgarity.”
—Guy Debord (b. 1931)
“We look at the present through a rear-view mirror. We march backwards into the future. Suburbia lives imaginatively in Bonanza-land.”
—Marshall McLuhan (1911–1980)
“The Sage of Toronto ... spent several decades marveling at the numerous freedoms created by a “global village” instantly and effortlessly accessible to all. Villages, unlike towns, have always been ruled by conformism, isolation, petty surveillance, boredom and repetitive malicious gossip about the same families. Which is a precise enough description of the global spectacle’s present vulgarity.”
—Guy Debord (b. 1931)
“While yet it is cold January, and snow and ice are thick and solid, the prudent landlord comes from the village to get ice to cool his summer drink; impressively, even pathetically, wise, to foresee the heat and thirst of July now in January,—wearing a thick coat and mittens! when so many things are not provided for. It may be that he lays up no treasures in this world which will cool his summer drink in the next.”
—Henry David Thoreau (1817–1862)