Sean Combs - Career

Career

After dropping out of Howard University in 1989, where he had majored in business, Combs became an intern at New York's Uptown Records. While talent director at Uptown, he helped develop Jodeci and Mary J. Blige. In his college days Combs had a reputation for throwing parties, some of which attracted up to a thousand participants. In 1991, Combs promoted an AIDS fundraiser with Heavy D held at the City College of New York (CCNY) gymnasium, following a charity basketball game. The event was oversold, and a stampede occurred in which nine people died.

In 1993, after being fired from Uptown, Combs established Bad Boy Records as a joint venture with Arista Records, taking then-newcomer The Notorious B.I.G. with him. Both The Notorious B.I.G. and Craig Mack quickly released hit singles, followed by successful LPs, particularly The Notorious B.I.G.'s Ready to Die. Combs signed more acts to Bad Boy, including Carl Thomas, Faith Evans, 112, Total, and Father MC. The Hitmen, his in-house production team, worked with Jodeci, Mary J. Blige, Usher, Lil' Kim, TLC, Mariah Carey, Boyz II Men, SWV, Aretha Franklin, and others. Mase and D-Block (then known as "The L.O.X.") joined Bad Boy just as a widely-publicized rivalry with the West Coast's Death Row Records was beginning. Combs and The Notorious B.I.G. were criticized and parodied by Tupac Shakur and Suge Knight in songs and interviews during the mid-1990s. During 1994–1995, Combs produced several songs for TLC's CrazySexyCool, which finished the decade as number 25 on Billboard's list of top pop albums of the decade.