Changes To Famous Brands
Since Nestlé took over Rowntree Mackintosh's brands, there has been much criticism of the way that the company has changed them. Nestlé acquired the business to secure the five principal brands: Kit Kat, Aero, Polo, Fruit Pastilles, and Quality Street. Since taking over Rowntree-Mackintosh, the following changes have been made:
- The Quality Street Brazil nut covered in chocolate became a hazelnut in a chocolate shell still shaped like a Brazil nut. Large, individually sold Quality Street sweets were also introduced.
- Kit Kat went from being foil-and-paper-wrapped to being plastic-wrapped. This later became 'flow-wrapped' foil. Variants were also introduced, including a chunky bar and alternative flavours.
- Smarties had their blue sweets temporarily replaced by white, as Nestlé rejected artificial colours in their sweets. Blue was later brought back into the mix, thanks to a dye from Spirulina. Smarties are now sold in "hexa-tube" hexagonal cardboard containers that replace the traditional cylindrical tube.
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