Models and Market Positions
As Rootes looked to rationalise the number of platforms and the total engineering cost of their vehicle line-up during the 1960s, they kept alive the many names of the companies they had purchased to maintain product differentation out in the market place. As such, the Arrow was simultaneously aimed at several slightly different market segments, using a range of brand and model names during the car's 13-year production run.
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Famous quotes containing the words models, market and/or positions:
“Grandparents can be role models about areas that may not be significant to young children directly but that can teach them about patience and courage when we are ill, or handicapped by problems of aging. Our attitudes toward retirement, marriage, recreation, even our feelings about death and dying may make much more of an impression than we realize.”
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“I respect not his labors, his farm where everything has its price, who would carry the landscape, who would carry his God, to market, if he could get anything for him; who goes to market for his god as it is; on whose farm nothing grows free, whose fields bear no crops, whose meadows no flowers, whose trees no fruit, but dollars; who loves not the beauty of his fruits, whose fruits are not ripe for him till they are turned to dollars. Give me the poverty that enjoys true wealth.”
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