Advertising
A television advertising campaign launched in 2001 features a comedic Jamaican (portrayed by Dorrel Salmon) with variations on the catch phrase, "Hooray, beer!" In the UK, the advertising campaign plays on the 'easy vibe' of Jamaican Beer, with catch phrases such as "easy now."
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Famous quotes containing the word advertising:
“Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.”
—Alice Foote MacDougall (1867–1945)
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—J. Enoch Powell (b. 1912)
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—Johan Huizinga (1872–1945)