Advertising
A television advertising campaign launched in 2001 features a comedic Jamaican (portrayed by Dorrel Salmon) with variations on the catch phrase, "Hooray, beer!" In the UK, the advertising campaign plays on the 'easy vibe' of Jamaican Beer, with catch phrases such as "easy now."
Read more about this topic: Red Stripe
Famous quotes containing the word advertising:
“Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)
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—Ellen Goodman (b. 1941)