History
Red Herring was originally launched in May 1993 by Anthony B. Perkins, Christopher J. Alden, and Zachary A. Herlick out of the home of Alden's parents in Woodside, California. The first product of Flipside Communications Inc. (which was eventually renamed Red Herring Communications), the magazine was quickly popular with Silicon Valley entrepreneurs, venture capitalists, and the Valley community of lawyers, accountants, bankers and the like who were part of the technology entrepreneurial ecosystem.
Although not launched as an Internet publication (the commercialization of the Internet was in its infancy in 1993), as one of the leading publications covering high-tech entrepreneurialism in Silicon Valley and beyond, it became a journal of record for the dot com boom. The founders sold stakes in the magazine to outside investors, but as the dot-com bust deepened, the magazine struggled, ceasing publication in 2003.
Later that year, Alex Vieux of Dasar acquired some of the company's assets. In September 2003, Vieux relaunched the Herring as a website with James Daly as Editor in Chief. The first official issue of the relaunched print publication was published in November, 2004.
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