Listening Share Decline
The two former Century FM stations in the North East and North West now have half the listeners they once had. Both have seen a decline in Listening Share In TSA % when comparing Q2 period in 2011 and 2012, from 6.30% to 4.8%, and 3.9% to 3.0% respectively. Figures in Scotland have also lowered whilst Wales and Yorkshire remain steady.
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“I do not remember joy or sorrow in childhood, but listening for clues.”
—Mason Cooley (b. 1927)
“I would not lose so great an honor
As one man more methinks would share with me
For the best hope I have.”
—William Shakespeare (1564–1616)
“Our achievements speak for themselves. What we have to keep track of are our failures, discouragements, and doubts. We tend to forget the past difficulties, the many false starts, and the painful groping. We see our past achievements as the end result of a clean forward thrust, and our present difficulties as signs of decline and decay.”
—Eric Hoffer (1902–1983)