Listening Share Decline
The two former Century FM stations in the North East and North West now have half the listeners they once had. Both have seen a decline in Listening Share In TSA % when comparing Q2 period in 2011 and 2012, from 6.30% to 4.8%, and 3.9% to 3.0% respectively. Figures in Scotland have also lowered whilst Wales and Yorkshire remain steady.
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“The situation of our youth is not mysterious. Children have never been very good at listening to their elders, but they have never failed to imitate them. They must, they have no other models.”
—James Baldwin (1924–1987)
“The fewer men, the greater share of honor.”
—William Shakespeare (1564–1616)
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—Joseph Featherstone (20th century)