Rakuten

Rakuten, Inc. (楽天株式会社, Rakuten Kabushiki-kaisha?) (JASDAQ: 4755) is a Japanese electronic commerce and Internet company based in Tokyo, Japan. Among its numerous online properties, its flagship B2B2C (business-to-business-to-consumer) model e-commerce site Rakuten Ichiba is the largest e-commerce site in Japan and among the world’s largest by sales. Its global presence has been reinforced through the acquisitions of leading online marketplaces Buy.com (US), Priceminister (France), Ikeda (now Rakuten Brasil), Tradoria (now Rakuten Deutschland) and Play.com (UK), and investments in Ozon.ru and AHA Life. Whereas other marketplaces may compete directly with sellers, Rakuten’s model seeks to empower merchants to deliver "Omotenashi", a Japanese high service mindset, which helps sellers create lasting relationships with customers.