Factors in Determining Quality Score
There are a number of factors that determine the Quality Score of a given ad. While each search engine has released directional information on the factors most important to them, presumably in an effort to guide their advertisers towards making better ads, none has revealed their formulas in detail. Below is a summary of what has been released.
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Famous quotes containing the words factors in, factors, determining, quality and/or score:
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—Mary Barnett Gilson (1877–?)
“Girls tend to attribute their failures to factors such as lack of ability, while boys tend to attribute failure to specific factors, including teachers’ attitudes. Moreover, girls avoid situations in which failure is likely, whereas boys approach such situations as a challenge, indicating that failure differentially affects self-esteem.”
—Michael Lewis (late–20th-century)
“The true rule, in determining to embrace, or reject any thing, is not whether it have any evil in it; but whether it have more of evil, than of good. There are few things wholly evil, or wholly good.”
—Abraham Lincoln (1809–1865)
“The quality of decision is like the well-timed swoop of a falcon which enables it to strike and destroy its victim.”
—Sun Tzu (6–5th century B.C.)
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—W. Somerset Maugham (1874–1965)