Factors in Determining Quality Score
There are a number of factors that determine the Quality Score of a given ad. While each search engine has released directional information on the factors most important to them, presumably in an effort to guide their advertisers towards making better ads, none has revealed their formulas in detail. Below is a summary of what has been released.
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Famous quotes containing the words factors in, factors, determining, quality and/or score:
“The economic dependence of woman and her apparently indestructible illusion that marriage will release her from loneliness and work and worry are potent factors in immunizing her from common sense in dealing with men at work.”
—Mary Barnett Gilson (1877–?)
“Girls tend to attribute their failures to factors such as lack of ability, while boys tend to attribute failure to specific factors, including teachers’ attitudes. Moreover, girls avoid situations in which failure is likely, whereas boys approach such situations as a challenge, indicating that failure differentially affects self-esteem.”
—Michael Lewis (late–20th-century)
“I esteem it the happiness of this country that its settlers, whilst they were exploring their granted and natural rights and determining the power of the magistrate, were united by personal affection. Members of a church before whose searching covenant all rank was abolished, they stood in awe of each other, as religious men.”
—Ralph Waldo Emerson (1803–1882)
“As the quality of water changes with the nature of the soil;
So will a man’s reason vary with the quality of his friends.”
—Tiruvalluvar (c. 5th century A.D.)
“Women who are either indisputably beautiful, or indisputably ugly, are best flattered upon the score of their understandings; but those who are in a state of mediocrity are best flattered upon their beauty, or at least their graces: for every woman who is not absolutely ugly, thinks herself handsome.”
—Philip Dormer Stanhope, 4th Earl Chesterfield (1694–1773)