Factors in Determining Quality Score
There are a number of factors that determine the Quality Score of a given ad. While each search engine has released directional information on the factors most important to them, presumably in an effort to guide their advertisers towards making better ads, none has revealed their formulas in detail. Below is a summary of what has been released.
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—Mary Barnett Gilson (1877–?)
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—Philip Dormer Stanhope, 4th Earl Chesterfield (1694–1773)