A proposal theme statement is a technique used in a business proposal to call attention to benefits offered by the vendor to the customer. The concise benefit statement normally precedes discussion of any section of the proposal where the vendor thinks the proposal contains a significant advantage to the prospective customer.
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Famous quotes containing the words theme and/or statement:
“The theme of my autobiography could only be repetition.”
—Mason Cooley (b. 1927)
“Eloquence must be grounded on the plainest narrative. Afterwards, it may warm itself until it exhales symbols of every kind and color, speaks only through the most poetic forms; but first and last, it must still be at bottom a biblical statement of fact.”
—Ralph Waldo Emerson (1803–1882)