A proposal theme statement is a technique used in a business proposal to call attention to benefits offered by the vendor to the customer. The concise benefit statement normally precedes discussion of any section of the proposal where the vendor thinks the proposal contains a significant advantage to the prospective customer.
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Famous quotes containing the words theme and/or statement:
“... passion for survival is the great theme of women’s poetry.”
—Adrienne Rich (b. 1929)
“The new statement will comprise the skepticisms, as well as the faiths of society, and out of unbeliefs a creed shall be formed. For, skepticisms are not gratuitous or lawless, but are limitations of the affirmative statement, and the new philosophy must take them in, and make affirmations outside of them, just as much as must include the oldest beliefs.”
—Ralph Waldo Emerson (1803–1882)