A proposal theme statement is a technique used in a business proposal to call attention to benefits offered by the vendor to the customer. The concise benefit statement normally precedes discussion of any section of the proposal where the vendor thinks the proposal contains a significant advantage to the prospective customer.
Read more about Proposal Theme Statement: Example, Theory Behind A Theme Statement, Drawbacks of Theme Statements in Proposals, See Also
Famous quotes containing the words theme and/or statement:
“The saying, “The Magyar is much too lazy to be bored,” is worth thinking about. Only the most subtle and active animals are capable of boredom.—A theme for a great poet would be God’s boredom on the seventh day of creation.”
—Friedrich Nietzsche (1844–1900)
“The new statement is always hated by the old, and, to those dwelling in the old, comes like an abyss of skepticism.”
—Ralph Waldo Emerson (1803–1882)