Drawbacks of Theme Statements in Proposals
Theme statement in proposals must be carefully constructed. If the assumed customer benefit in the theme statement is not perceived as a benefit to the customer, then credibility is lost. If the theme statement introduces a benefit, but the following discussion does not directly support that benefit, then more credibility is lost. Finally, in concert with Ausubel's findings, theme statements should not be used to introduce sections in a proposal customers already know well. The chances of seeming patronizing or disingenuous are too high.
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Famous quotes containing the words drawbacks, theme, statements and/or proposals:
“France has neither winter nor summer nor morals—apart from these drawbacks it is a fine country.”
—Mark Twain [Samuel Langhorne Clemens] (1835–1910)
“It seems to me that upbringings have themes. The parents set the theme, either explicitly or implicitly, and the children pick it up, sometimes accurately and sometimes not so accurately.... The theme may be “Our family has a distinguished heritage that you must live up to” or “No matter what happens, we are fortunate to be together in this lovely corner of the earth” or “We have worked hard so that you can have the opportunities we didn’t have.””
—Calvin Trillin (20th century)
“Is it true or false that Belfast is north of London? That the galaxy is the shape of a fried egg? That Beethoven was a drunkard? That Wellington won the battle of Waterloo? There are various degrees and dimensions of success in making statements: the statements fit the facts always more or less loosely, in different ways on different occasions for different intents and purposes.”
—J.L. (John Langshaw)
“One theme links together these new proposals for family policy—the idea that the family is exceedingly durable. Changes in structure and function and individual roles are not to be confused with the collapse of the family. Families remain more important in the lives of children than other institutions. Family ties are stronger and more vital than many of us imagine in the perennial atmosphere of crisis surrounding the subject.”
—Joseph Featherstone (20th century)