Example
"Low-risk, commercially available software" might introduce a vendor's solution for meeting a customer's need to buy technology that enables quick, relatively cheap authorization for people trying to use a credit card.
The theme statement is set apart from the text it introduces:
Low-risk, commercially available software
"XYZ Corporation proposes to use ID-Check…"
The theme statement always ties the feature of the offer (i.e., ID-Check) to the primary benefit(s) of that feature (i.e., low-risk and commercially available). Other benefits are implied—e.g., low-risk implies lower long-term cost because of the software is proven and commercially available implies lower initial cost because the software is mass-produced.
Read more about this topic: Proposal Theme Statement
Famous quotes containing the word example:
“Our intellect is not the most subtle, the most powerful, the most appropriate, instrument for revealing the truth. It is life that, little by little, example by example, permits us to see that what is most important to our heart, or to our mind, is learned not by reasoning but through other agencies. Then it is that the intellect, observing their superiority, abdicates its control to them upon reasoned grounds and agrees to become their collaborator and lackey.”
—Marcel Proust (1871–1922)