Primo de Rivera is a Spanish family prominent in politics of the 19th and 20th centuries:
- Fernando Primo de Rivera, Spanish politician and soldier, 1831–1921
- Miguel Primo de Rivera (1870–1930), dictator of Spain from 23 September 1923 to 1930
- José Antonio Primo de Rivera (1903–1936), lawyer and son of Miguel Primo de Rivera, who founded the extreme right-wing (fascist) party, Falange
- Pilar Primo de Rivera (1907–1991), daughter of Miguel and sister of José Antonio, founded the women's section of the Falange
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