Prime time or primetime is the block of broadcast programming during the middle of the evening for television programing.
The term prime time is often defined in terms of a fixed time period—for example, from 19:00 to 22:00 (Central and Mountain Time) or 20:00 to 23:00 (Eastern and Pacific Time) (7 p.m. to 10 p.m. or 8 p.m. to 11 p.m.).
As a jocular reference, the phrase “not ready for prime time” has come to mean “not quite perfected”.
Read more about Prime Time: Timeslot's Relationship To Radio and TV Revenue, North America, Oceania, Latin America
Famous quotes containing the words prime time, prime and/or time:
“Weekend planning is a prime time to apply the Deathbed Priority Test: On your deathbed, will you wish you’d spent more prime weekend hours grocery shopping or walking in the woods with your kids?”
—Louise Lague (20th century)
“No woman in my time will be Prime Minister or Chancellor or Foreign Secretary—not the top jobs. Anyway I wouldn’t want to be Prime Minister. You have to give yourself 100%.”
—Margaret Thatcher (b. 1925)
“What signify a few lives lost in a century or two? The tree of liberty must be refreshed from time to time with the blood of patriots and tyrants. It is its natural manure.”
—Thomas Jefferson (1743–1826)