Prime Time

Prime time or primetime is the block of broadcast programming during the middle of the evening for television programing.

The term prime time is often defined in terms of a fixed time period—for example, from 19:00 to 22:00 (Central and Mountain Time) or 20:00 to 23:00 (Eastern and Pacific Time) (7 p.m. to 10 p.m. or 8 p.m. to 11 p.m.).

As a jocular reference, the phrase “not ready for prime time” has come to mean “not quite perfected”.

Read more about Prime Time:  Timeslot's Relationship To Radio and TV Revenue, North America, Oceania, Latin America

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