Prime time or primetime is the block of broadcast programming during the middle of the evening for television programing.
The term prime time is often defined in terms of a fixed time period—for example, from 19:00 to 22:00 (Central and Mountain Time) or 20:00 to 23:00 (Eastern and Pacific Time) (7 p.m. to 10 p.m. or 8 p.m. to 11 p.m.).
As a jocular reference, the phrase “not ready for prime time” has come to mean “not quite perfected”.
Famous quotes containing the words prime and/or time:
“My prime of youth is but a frost of cares,
My feast of joy is but a dish of pain,
My crop of corn is but a field of tares,
And all my good is but vain hope of gain:
The day is past, and yet I saw no sun,
And now I live, and now my life is done.”
—Chidiock Tichborne (15581586)
“Working parents are often told that it is the quality of time, rather than the quantity of time one spends with children, that is significant. Unfortunately, good quality time is difficult to define, to measure, and to make happen on schedule.”
—Joyce Portner (20th century)