Prime time or primetime is the block of broadcast programming during the middle of the evening for television programing.
The term prime time is often defined in terms of a fixed time period—for example, from 19:00 to 22:00 (Central and Mountain Time) or 20:00 to 23:00 (Eastern and Pacific Time) (7 p.m. to 10 p.m. or 8 p.m. to 11 p.m.).
As a jocular reference, the phrase “not ready for prime time” has come to mean “not quite perfected”.
Read more about Prime Time: Timeslot's Relationship To Radio and TV Revenue, North America, Oceania, Latin America
Famous quotes containing the words prime and/or time:
“One wants in a Prime Minister a good many things, but not very great things. He should be clever but need not be a genius; he should be conscientious but by no means strait-laced; he should be cautious but never timid, bold but never venturesome; he should have a good digestion, genial manners, and, above all, a thick skin.”
—Anthony Trollope (1815–1882)
“The first time many women hold their tiny babies, they are apt to feel as clumsy and incompetent as any man. The difference is that our culture tells them they’re not supposed to feel that way. Our culture assumes that they will quickly learn how to be a mother, and that assumption rubs off on most women—so they learn.”
—Pamela Patrick Novotny (20th century)