Prime Time

Prime time or primetime is the block of broadcast programming during the middle of the evening for television programing.

The term prime time is often defined in terms of a fixed time period—for example, from 19:00 to 22:00 (Central and Mountain Time) or 20:00 to 23:00 (Eastern and Pacific Time) (7 p.m. to 10 p.m. or 8 p.m. to 11 p.m.).

As a jocular reference, the phrase “not ready for prime time” has come to mean “not quite perfected”.

Read more about Prime Time:  Timeslot's Relationship To Radio and TV Revenue, North America, Oceania, Latin America

Famous quotes containing the words prime and/or time:

    Baltimore lay very near the immense protein factory of Chesapeake Bay, and out of the bay it ate divinely. I well recall the time when prime hard crabs of the channel species, blue in color, at least eight inches in length along the shell, and with snow-white meat almost as firm as soap, were hawked in Hollins Street of Summer mornings at ten cents a dozen.
    —H.L. (Henry Lewis)

    Not an inch of time can be held back.
    Chinese proverb.