Prime time or primetime is the block of broadcast programming during the middle of the evening for television programing.
The term prime time is often defined in terms of a fixed time period—for example, from 19:00 to 22:00 (Central and Mountain Time) or 20:00 to 23:00 (Eastern and Pacific Time) (7 p.m. to 10 p.m. or 8 p.m. to 11 p.m.).
As a jocular reference, the phrase “not ready for prime time” has come to mean “not quite perfected”.
Read more about Prime Time: Timeslot's Relationship To Radio and TV Revenue, North America, Oceania, Latin America
Famous quotes containing the words prime and/or time:
“One’s prime is elusive. You little girls, when you grow up, must be on the alert to recognize your prime at whatever time of your life it may occur. You must then live it to the full.”
—Muriel Spark (b. 1918)
“I am from time to time congratulating myself on my general want of success as a lecturer; apparent want of success, but is it not a real triumph? I do my work clean as I go along, and they will not be likely to want me anywhere again. So there is no danger of my repeating myself, and getting to a barrel of sermons, which you must upset, and begin again with.”
—Henry David Thoreau (1817–1862)