Prime time or primetime is the block of broadcast programming during the middle of the evening for television programing.
The term prime time is often defined in terms of a fixed time period—for example, from 19:00 to 22:00 (Central and Mountain Time) or 20:00 to 23:00 (Eastern and Pacific Time) (7 p.m. to 10 p.m. or 8 p.m. to 11 p.m.).
As a jocular reference, the phrase “not ready for prime time” has come to mean “not quite perfected”.
Read more about Prime Time: Timeslot's Relationship To Radio and TV Revenue, North America, Oceania, Latin America
Famous quotes containing the words prime and/or time:
“I did not know I was in my prime until afterwards.”
—Mason Cooley (b. 1927)
“The mere existence of an additional child or children in the family could signify Less. Less time alone with parents. Less attention for hurts and disappointments. Less approval for accomplishments. . . . No wonder children struggle so fiercely to be first or best. No wonder they mobilize all their energy to have more or most. Or better still, all.”
—Adele Faber (20th century)