Prime time or primetime is the block of broadcast programming during the middle of the evening for television programing.
The term prime time is often defined in terms of a fixed time period—for example, from 19:00 to 22:00 (Central and Mountain Time) or 20:00 to 23:00 (Eastern and Pacific Time) (7 p.m. to 10 p.m. or 8 p.m. to 11 p.m.).
As a jocular reference, the phrase “not ready for prime time” has come to mean “not quite perfected”.
Read more about Prime Time: Timeslot's Relationship To Radio and TV Revenue, North America, Oceania, Latin America
Famous quotes containing the words prime and/or time:
“No woman in my time will be Prime Minister or Chancellor or Foreign Secretary—not the top jobs. Anyway I wouldn’t want to be Prime Minister. You have to give yourself 100%.”
—Margaret Thatcher (b. 1925)
“‘Tis now the very witching time of night,
When churchyards yawn and hell itself breathes out
Contagion to this world.”
—William Shakespeare (1564–1616)