Electronic Press Kit (EPK)
An electronic press kit (EPK) is a press kit equivalent in electronic form. An EPK usually takes the form of a website or e-mail, though they are also known to exist in CD and DVD form. The first known EPK, as we know it today, premiered live on the web on January 8, 1995 and was invented and given the exact name electronic press kit or EPK by Andre Gray, the inventor of online music sales certifications and winner of The Johannes Gutenberg Inventor Prize. Gray's EPK featured a bio, audio clips, videos, photos, press, set list, basic technical requirements, and a calendar and featured R&B singer and songwriter Aaron Hall as the first artist ever to have an EPK created on their behalf.
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Famous quotes containing the words electronic and/or press:
“Sometimes, because of its immediacy, television produces a kind of electronic parable. Berlin, for instance, on the day the Wall was opened. Rostropovich was playing his cello by the Wall that no longer cast a shadow, and a million East Berliners were thronging to the West to shop with an allowance given them by West German banks! At that moment the whole world saw how materialism had lost its awesome historic power and become a shopping list.”
—John Berger (b. 1926)
“If you have any information or evidence regarding the O.J. Simpson case, press 2 now. If you are an expert in fields relating to the O.J. Simpson case and would like to offer your services, press 3 now. If you would like the address where you can send a letter of support to O.J. Simpson, press 1 now. If you are seeking legal representation from the law offices of Robert L. Shapiro, press 4 now.”
—Advertisement. Aired August 8, 1994 by Tom Snyder on TV station CNBC. Chicago Sun Times, p. 11 (July 24, 1994)