A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. They are often distributed to announce a release or for a news conference.
Read more about Press Kit: Uses, Common Components, Electronic Press Kit (EPK)
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“While it may not heighten our sympathy, wit widens our horizons by its flashes, revealing remote hidden affiliations and drawing laughter from far afield; humor, in contrast, strikes up fellow feeling, and though it does not leap so much across time and space, enriches our insight into the universal in familiar things, lending it a local habitation and a name.”
—Marie Collins Swabey. Comic Laughter, ch. 5, Yale University Press (1961)