Press Kit - Common Components

Common Components

  • Backgrounder with historical information on the company or individual.
  • Fact sheet listing specific features, statistics, or benefits.
  • Biographies of key executives, individuals, artists, etc.
  • Past press coverage
  • Photos or other images (high resolution) of key executives, logos, products, etc.
  • A press release detailing the current news the media kit is sent in reference to
  • Media contact information (usually of a public relations department or spokesperson)
  • A CD, DVD, software title, video, etc. as appropriate for the sender of the release
  • Collateral advertising material, such as: postcard, flier, newspaper ad, etc.

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