Group Structure
The Premier Automotive Group was based in London, United Kingdom. The Premier Automotive Group's North American headquarters were located in Irvine, California. In 2001, the Premier Automotive Group office in the United States was the first Ford building and the first building in Orange County to qualify for Leadership in Energy and Environmental Design classification from the U.S. Green Building Council. When the headquarters first opened, some of its floors were each specifically dedicated to one of PAG's brands.
In late 2008, a deal was announced to lease the former PAG headquarters building in Irvine to the Taco Bell restaurant chain. Although Ford planned to leave a small product development staff on the property, this was widely seen as the end of the PAG story and an ironic comment on the expensive failure of Ford's luxury-car strategy. The New York Times asked dryly, "Will they install a drive-up window?"
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