Advertising
He started his career with one of the world's leading agencies, Ogilvy & Mather, in Delhi. Over 10 years, he became a creative star and rose to be executive creative director of the flagship Mumbai office. In early 2002, he joined McCann-Erickson as executive vice president and national creative director. By 2006, he was regional creative director, South and South East Asia. In December 2006 he was elevated to executive chairman for McCann Worldgroup India and regional creative director for Asia Pacific.
Prasoon has a string of highly-acclaimed advertisements to his credit. Notable are his campaigns for NDTV India (Sach dikhate hain hum), Saffola (Abhi to main jawan hoon) LG, Marico, Perfetti (Alpenliebe, Chlormint), and the Cannes-winning Thanda matlab Coca-Cola campaign with Aamir Khan. His Happydent television commercial is considered by experts as India's best ad till date and was that year listed by the authoritative Bob Garfield of AdvertisingAge as one of his personal choices for the Cannes Gold. He has rightfully earned the title of "The Ad Guru of India".
Prasoon has created other acclaimed and award-winning advertising pieces in press and TV for a wide roster of brands:
- Asian Paints
- Cadbury
- CNN IBN: India Rising
- Vacao Scooty
- Close-up
- Ponds
- ING
- Coke: Ummeedon wali dhoop
Read more about this topic: Prasoon Joshi
Famous quotes containing the word advertising:
“Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.”
—Alice Foote MacDougall (1867–1945)
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)
“Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)