Modern Standards and Practices
In modern digital imaging systems and high-definition televisions, especially those that comply with SMPTE standards and practices, only square pixels are used for broadcast and display. However, some formats (ex., HDV, DVCPRO HD) use non-square pixels internally for image storage, as a way to reduce the amount of data that must be processed, thus limiting the necessary transfer rates and maintaining compatibility with existing interfaces.
Read more about this topic: Pixel Aspect Ratio
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