Publishing History and Circulation
The magazine was started by Field Enterprises in 1941. John Hay Whitney, publisher of the New York Herald Tribune, bought Parade in 1958. Booth Newspapers purchased it in 1973. Booth was purchased by Advance Publications in 1976, and Parade became a separate operating unit within Advance.
The magazine is printed on newsprint, although usually a higher quality of newsprint than the rest of the newspapers it accompanies but of lesser quality than magazine paper.
The magazine has one main feature article, often a smaller feature article, and a number of regular columns. There is also a significant amount of advertising for consumer products, some with clipable coupons or tear-off business reply cards.
Parade Digital Partners is a distribution network that includes the web site Parade.com and nearly 600 of the magazine's partner newspaper web sites. Parade Digital Partners has a reach of nearly 50 million monthly unique visitors (comScore December 2012)
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