Outline of Public Relations - Nature of Public Relations

Nature of Public Relations

Public relations can be described as all of the following:

  • Academic discipline – branch of knowledge that is taught and researched at the college or university level. Disciplines are defined (in part), and recognized by the academic journals in which research is published, and the learned societies and academic departments or faculties to which their practitioners belong.
  • Communication – activity of conveying information.
  • Marketing – process which creates, communicates, and delivers value to the customer, and maintains the relationship with customers.

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