History
Orbit was launched in 1944 in the United States as a replacement brand by Wrigley due to rationing of gum-making ingredients in World War II. The ingredient list of Orbit gum during the Second World War was gum base, sugar, corn syrup, softeners and artificial fruit flavors.
The gum reappeared in Europe in 1977 as the first sugar-free chewing gum fromthe Wrigley Company before launching Extra gum. It was again relaunched in 2001. The advertising campaign for Orbit is centered around the Orbit Gum Girl, a British character who always appears in awkward situations wearing all white, a scarf and a smile. The actress who plays the Orbit Gum Girl is Farris Patton.
Read more about this topic: Orbit (gum)
Famous quotes containing the word history:
“The history is always the same the product is always different and the history interests more than the product. More, that is, more. Yes. But if the product was not different the history which is the same would not be more interesting.”
—Gertrude Stein (1874–1946)
“Most events recorded in history are more remarkable than important, like eclipses of the sun and moon, by which all are attracted, but whose effects no one takes the trouble to calculate.”
—Henry David Thoreau (1817–1862)