Background
With primarily only Big Three television networks providing new programming to TV stations in the 1970s, the unaffiliated stations had little network level quality programming to offer to advertisers. Producers of TV programs where also looking for an alternative to the standard network set up that paid the producers about three forths of the production costs thus the show would only make money for the production company if it made enough episodes to place into rerun syndication. Advertisers were looking for new advertising outlets due to rising network ad costs with a 30% increase in 1977. Networks' income increased 143% from 1969 to 1974 while network payments to affiliates decreased by 2%.
Read more about this topic: Operation Prime Time
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