Creation
Impressed with the ratings success of NBC's Another World, ABC sought out Another World writer Nixon to create a serial for them. Though Nixon's concept for the new series was "built along the classic soap formula of a rich family and a poor family," she was "tired of the restraints imposed by the WASPy, noncontroversial nature of daytime drama." One Life to Live would emphasize "the ethnic and socioeconomic diversity" of the characters in its fictional setting. Nixon would go on to create All My Children in 1970 and Loving in 1983.
The initial main titles of the series featured the image of a roaring fireplace, a visual representation of the originally proposed title — Between Heaven and Hell — ultimately changed to One Life to Live to avoid controversy. One Life to Live's first sponsor was the Colgate-Palmolive company, who also sponsored The Doctors. ABC bought the show from Nixon in December 1974 when they purchased all stock to her Creative Horizons, Inc. The show was originally a half-hour serial until it was expanded to 45 minutes on July 23, 1976, and to one hour on January 16, 1978.
Read more about this topic: One Life To Live
Famous quotes containing the word creation:
“If they had said that the sun or the moon had gone out of the heavens, it could not have struck me with the idea of a more awful and dreary blank in creation than the words: “Byron is dead!””
—Jane Welsh Carlyle (1801–1866)
“She sings as the moon sings:
“I am I, am I;
The greater grows my lift
The further that I fly.”
All creation shivers
With that sweet cry.”
—William Butler Yeats (1865–1939)
“Like witches they flew along rows
Keeping creation at ease;
With a tendril for needle
They sewed up the air with a stem;”
—Theodore Roethke (1908–1963)