Old Mission Peninsula AVA - History

History

The Old Mission Peninsula was settled in 1842 by a Presbyterian minister. During the Civil War period, the area saw an influx in population with many families today able to trace their ties to the area back to this period. Located along the 45th parallel north, and moderated by Lake Michigan and the deep Grand Traverse Bay, the region soon showed that it had macroclimate to produce a wide range of fruits and vegetables. Early agriculture in the area subsisted on apples, cherries and potatoes. In 1870, George Parmalee, of the Michigan State Horticultural Society, encouraged farmers of Old Mission Peninsula to branch out to different plantings but it would be another 100 years before wine grape varieties really took hold in the area.

In 1974 Edward O’Keefe Jr. of Chateau Grand Traverse began planting Vitis vinifera varieties including Chardonnay, Pinot noir and Riesling near Traverse City. The following year he expanded to 55-acre of grapevines, which was the first large-scale planting of Vitis vinifera. (However, it wasn't the very first commercial planting of vinifera since Tabor Hill Winery of Berrien County, had planted a few experimental acres of vinifera grapevines in southwest Michigan in 1969.)

In the 1980s, the Michigan wine industry saw growth throughout the state as several American Viticultural Areas, including Fennville, Lake Michigan Shore and the nearby Leelanau Peninsula, were approved. The Old Mission Peninsula received its AVA designation on June 8, 1987. The leading force behind AVA recognition came from Edward O’Keefe, whose Chateau Grand Traverse was the peninsula’s only commercial winery at the time. Today the wine industry in the Old Mission Peninsula has expanded to include seven wineries and a thriving wine tourism industry.

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