Public Relations Efforts
The North-American Interfraternity Conference has conducted research which suggests that to most effectively improve its public perception, high school juniors and seniors should be the primary focus of its public relations campaign. Specifically, the NIC would like to convince these students that their values align with those of the fraternity system before they enter the college environment.
Additionally, the North-American Interfraternity Conference believes that fraternity involvement supports the retention and success of college students, and, therefore, that strong partnerships between the fraternity and university community will have a positive effect on both communities. Moreover, they believe that support from the university community is essential to the success on the NIC's public relations initiatives.
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