Repartition of Editors Brands in Broadcast Industry
According to reports, Avid's Media Composer is still the most used NLE on prime-time TV productions, being employed on up to 90 percent of evening broadcast shows. Apple's Final Cut Pro 7 software is being used by 54.6 percent of the professional editing community. Globally, broadcasters' master choice used to be Avid Media Composer and Final Cut Pro was used mainly in domestic usage. This positioning is slightly changing.
Read more about this topic: Non-linear Editing System
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“The editors are committed to nothing save this: to keep common sense as fast as they can, to belabor sham as agreeably as possible, to give civilized entertainment.”
—H.L. (Henry Lewis)
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